Pay-Per-Click Consultant Offering Pay Per Click Services

Pay-Per-Click
Pay-per-click refers to search engines, such as Overture.com, which allow you to bid for placement. Let's say you want to come up #1 for "running shoes" in Overture.com (and all the engines with which it shares data). Let's say that the top bidder for that term is paying .12 for each click-through on its listing. To get your site name and description to appear above your competitor's, you have to set your bid at $.13. This means you will pay $.13 for each person who clicks through on your #1 listing. Those who click are known as pre-qualified visitors - people who are looking for exactly what you have to offer.

To mount a pay-per-click campaign, one must conduct keyword research, set bids, and monitor them over time. When setting your web marketing budget, you will find it most cost-effective to pair pay-per-click with search engine optimization. While the criteria for choosing pay-per-click keywords is different than that for search engine optimization, the keyword research conducted for SEO provides more than enough candidates for making that choice. Choosing your keywords and bidding on them is only part of the job, though.

A pay-per-click listing is made up of a title, a description, and a URL. Each must be crafted to meet the requirements of the pay-per-click engine in question (Google Adwords, Kanoodle, Findwhat, and the network of engines, including Overture.com, now known as Yahoo Search Marketing) and entice the user to click through. At the same time, the description must be written to dissuade those with no real intention of buying from clicking through. If you must pay for each click, you will most likely prefer that each click represents a prospective buyer rather than a curiosity-seeker.

By launching a pay-per-click campaign that meets these criteria, you expand your visibility in search engines at the lowest cost per click, using what is widely known as the second-most cost-effective web marketing tactic there is. Only search engine optimization is more cost-effective.

For cost-effective, pre-qualified traffic from an experienced search engine marketing professional, contact me today.

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Testimonials

"Karyn helped us achieve number one rankings in the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline

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TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.

DID YOU KNOW
that 60-80% of online users find products and services via search engines?

DID YOU KNOW
that search engine optimization is widely known as the most cost-effective form of web marketing?

Specializing in search engine optimization, pay-per-click & Internet marketing strategy
for cost-effective web design & e-commerce solutions, since 1999.