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Resources
News
Reuters
"Gold Mine Found in Web Searches"
4/17/05 - General interest article states that spending on web
advertising, at $8 billion, is 20 times what it was 4 years ago. Includes
data from a study that reports the cost per lead at $8.50 for search, $20
for yellow pages, $50 for online display ads, $60 for e-mail and $70 for
direct mail.
Wall Street Journal
"Internet Firms Face Legal Test on Advertising Fees"
4/5/05 - Reports on a class action suit filed by a group of online
pay-per-click advertisers who allege that Google, Yahoo, AskJeeves,
Findwhat, Lycos, Looksmart, and others have charged them unfairly for
fraudulent clicks.
NPR
Morning Edition
"Advertisers Log On for Big Profits"
3/28/05 - Discusses the increase in online advertising over traditional
marketing.
New York Times, Newsweek, AP
Will mainstream coverage of click fraud push pay-per-click engines to
invest in preventive technology? We can only hope!
60 Minutes
Get an inside look at Google with 60 Minutes' Jan. 2, 2005 report. See
the video, or read a summary, at
http://www.cbsnews.com/stories/2004/12/30/60minutes/main664063.shtml
National Public Radio (NPR)
Morning Edition
"The Search Engine Wars"
4/12/04-4/16/04
The first report in this audio series, "Old School Search," may be of
interest to those very new to search engines, as it describes the basics
of how search engines work and how they've evolved. The fourth part of
this audio series is especially interesting. Listen to the whole series,
or skip ahead to the fourth part:
"The Industry Around the Industry, or, Search Engine Wars: Fighting
Dirty Tricks." This report provides an introductory look at
search engine optimization and how it works, from keyword research to
unethical SEO practices and the search engines' secret algorithms.
USA Today
For Google, Many Retailers Eagerly Jump Through Hoops
2/4/04 - Explains the importance of Google - that is, the
cost-effectiveness of good positioning in Google compared with traditional
marketing methods - through stories from business owners whose businesses
have been directly influenced by good (or bad) rankings.
Forums
WebMasterWorld.com
Forums for web developers and search engine marketing professionals.
SearchEngineWatch.com
Newsletter and forums for search engine marketing professionals.
Tools
Search Engine
Dictionary
Great for those new to search engine optimization.
Search Engine
Relationship Chart
Download a PDF that shows the ever-evolving relationships between the
major search engines.
Information
SearchEngineWatch.com
Provides search engine submission tips. Reports on changes in the industry
and at specific search engines.
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Testimonials
"Karyn helped us achieve number one rankings in
the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline
More Testimonials
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TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.
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DID YOU KNOW
that 60-80% of online users find products and services via search engines?
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DID YOU KNOW
that search engine optimization is widely known as
the most cost-effective form of web marketing?
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