Search Engine Reports - January 2005

Search Engine Reports

January, 2005
1/27/05: Google releases free Application Programming Interface (API) for Adwords, so that programmers can develop software that interacts with the pay-per-click server.

1/27/05: Amazon adds Visual Yellow Pages to its A9 search engine, allowing the user to view the neighborhood around the business they have queried.

1/25/05: Google releases Google Video Search.

1/21/05: AOL adds new search functionality to existing results powered by Google: search suggestions; access to your last 50 searches; results clustering; human-edited "snapshots" of information designed to address popular search queries.

1/18/05: Google encourages bloggers and public site administrators to employ the "nofollow" tag in the programming of user-submitted links to discourage marketers from seeding blogs and other public forums in the effort to improve the PageRank of their own sites. Since the "nofollow" tag can be used on any site, not just a user-maintained site, this affects the interlinking landscape, as site owners may use it to assign PageRank more selectively.

1/6/05: Until today, you could search on a key phrase ("track suit") and find a series of Adwords ads subsidized by different advertisers, but all sending you to the same site (for example, Ebay). To improve Adwords content and relevance, Google is now going to publish only the top-ranked affiliate listing. The others will have to create landing pages on their own sites.

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