Search Engine Reports

Search Engine Reports

March, 2005
3/31: Yahoo announces tonight's release of a new index, expected to show changes based on recent spidering and an updated algorithm.

3/31: Google registers a patent on "information retrieval based on historical data." Implications support industry analysts' belief that the age of a website plays a role in good positioning.

3/28: Google announces acquisition of Urchin Web Analytics. The idea is to offer better reporting capability to Adwords and Adsense advertisers, possibly at no additional fee. If Urchin also improves on Google's ability to detect click and impression fraud, Google will have set a new standard in pay-per-click services.

3/22: Internet use surpasses yellow pages, ties with newspapers, as a source of information for local shoppers, according to a survey by Kelsey Group and Constat.

3/21: Upcoming pay-per-click Blowsearch joins Mirago in offering advertisers a means to block ad delivery by IP address, reducing fraudulent clicks and other low-converting traffic. Maybe this will be the push Google and Yahoo/Overture need to offer similar functionality.

3/21: IAC/Interactive Corp, the owner of Expedia, Ticketmaster, Match, and Home Shopping Network, announces agreement to acquire AskJeeves. Traditionally, AskJeeves has been the underdog, trailing along behind the major search engines. Under new ownership, AskJeeves will certainly receive cross-promotion on all its sibling sites. It doesn't hurt that IAC also owns Citysearch, a local search site.

3/18: Microsoft announces they are testing a new shopping search engine, featuring price comparisons and customer ratings. At this time, they are limiting participants to large companies, like Wal-Mart, Target, etc. Hopefully this will change soon.

3/15: MSN to unroll its own pay-per-click service, going head to head against rival PPCs Google and Overture. A date has not been set, but MSN currently features pay-per-click listings from Overture, and this is likely to continue until June 2006, when the contract expires.

3/15: A9 unveils OpenSearch, a technology similar to RSS that allows anyone with a website featuring intra-site search to add their own search button to A9. In turn, A9 users can personalize their interface to more easily conduct a search restricted to that site.

3/7: Google graduates Desktop Search from beta. Version 1.0 is compatible with Firefox and Netscape, not to mention Netscape Mail and Thunderbird. It can search pdf files, as well as the meta information that comes along with multimedia files. See October 2004 to learn more about Google Desktop Search.

3/05: Overture seems to be testing a new contextual advertising service, similar to Google's AdSense.

3/05: AOL unrolls Dynamic SearchSuggestions. As you input your query, a drop-down box appears with a few simple suggestions.

3/2: AskJeeves syndicates its Teoma search technology to Lycos. As part of the Lycos network, Hotbot users are now presented with a choice: Google or AskJeeves.

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