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Specializing in search engine optimization, pay-per-click & Internet marketing strategy, for web design & e-commerce solutions. Since 1999. |
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Search Engine Reports
August, 2005 8/30/05: Microsoft acquires Teleo, a voice over Internet protocol (VoIP) provider. VoIP is already used in MSN Messenger. It may soon be integrated with Internet Explorer, expanding the pay-per-click market to include "pay per call" as well as pay per click campaigns. 8/24/05: Google introduces Google Talk, an instant messaging client similar to that offered by Yahoo, AOL, and MSN. Doesn't include search functionality yet, but with a microphone, speakers, and high-speed connection, users can also chat via voice over Internet protocol (VoIP). 8/22/05: Google improves Desktop Search, primarily by integrating it with Outlook. Includes a sidebar tool, useful for previewing email, displaying photos, aggregating RSS feeds, and bringing other information like stocks, news headlines, and weather to your desktop. 8/15/05: Ask Jeeves goes live with their own pay-per-click program. Google Adwords still provides the bulk of results, but those listings will be supplemented, and probably replaced, with Ask Jeeves listings over time. 8/15/05: News.com reports the confirmation by Google engineers of the "sandbox" in which new sites sit for six months or a year, "regardless of merit," as Google evaluates "how users react" and "who links" to such sites. 8/8/05: Yahoo announces expansion of index to 20 billion Web documents and images. Google, whose index is about half that size, contested the validity of that announcement. 8/3/05: Yahoo Search Marketing makes Yahoo Publisher Network - similar to Google Adsense, a contextual ad network - available to small and medium size businesses. 8/2/05: Dogpile, in conjunction with researchers at the University of Pittsburgh and Penn State University, releases a study indicating that search results vary widely across search engines. It must be said that Dogpile is a metacrawler that stands to gain from such a conclusion, but if the report is accurate, it will be of interest to those who market their products or services online. 8/1/05: AskJeeves announces intention to unroll a pay-per-click program similar to Google Adwords.
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Specializing in search engine optimization,
pay-per-click & Internet marketing strategy
for cost-effective web design & e-commerce solutions, since 1999.