Search Engine Reports

Search Engine Reports

May, 2006
When Google was in its infancy, the search engine matched web pages to queries based on the text in those web pages. Later, inbound links began to influence that formula. Now, Google seems to have launched a new effort that may someday result in ranking web pages based in part on user opinion of their relevance. See changes announced 5/10.

5/22: comScore, a market research firm, reports that 43.1% of all searches conducted within the U.S. in April were processed by Google, with Yahoo at 28%, Microsoft at 12.9%, and Ask at 5.8%.

5/17: Yahoo introduces a new home page, easily personalized to offer quick access to new e-mails, IM addresses, weather forecasts, and popular trends, music, videos, and news.

5/17: Yahoo Video now allows the public to organize, rank, and tag videos they submit.

5/17: Impeding changes to Yahoo's pay-per-click program include multiple ad management, similar to that found in Google Adwords.

5/10: Google Co-op allows volunteers to label web pages, or assign them to topics, so that the results of a search on a keyword pertinent to that topic includes those labels. Each label is a link; clicking on it brings you to another search result page made up of listings that one or more volunteers thought were relevant to the topic named by the label. At this time, the only labels visible to the public are health related. The others require the user to subscribe.

5/10: Anyone with a Google account can now log in to their personal page, conduct a search, bookmark a web page, and add a note to it (or paste from the target page) with Google Notebook. This information is shared with Google and other Notebook users. Ultimately, the content of that note may affect the positioning of that phrase in this search engine - but that's just a guess.

5/10: Google introduces its new spider, AdsBot, created to confirm the relevance of your landing pages to your pay-per-click ads. The results will influence your position and the amount you pay per click.

5/10: Currently, Google Adwords will display your ad throughout the day, at intervals deemed to ensure all-day representation without exceeding your pay-per-click budget. Now, you may specify accelerated ad delivery, which allows you to run your ad non-stop until your daily budget is spent.

5/10: Adsense advertisers may now add video to their ads.

5/10: Google Trends charts the popularity of a given keyword over time. For those whose product is seasonal or cyclical, this may help them plan a pay-per-click campaign, or get going on search engine optimization, but probably, it will just tell them what they already know.

5/3: MSN takes its pay-per-click program out of beta.

Top

Testimonials

"Karyn helped us achieve number one rankings in the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline

More Testimonials

TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.

DID YOU KNOW
that 60-80% of online users find products and services via search engines?

DID YOU KNOW
that search engine optimization is widely known as the most cost-effective form of web marketing?

Specializing in search engine optimization, pay-per-click & Internet marketing strategy
for cost-effective web design & e-commerce solutions, since 1999.