Search Engine Reports

Search Engine Reports

August, 2006
After adding a few new features, Google re-brands Google Sitemaps as Google Webmaster Central, allowing us to see a site through the eyes of Google's spider (so to speak), identifying problems it may have had spidering the site, words found frequently within a page's content, allowing you to specify whether you'd prefer your listings include the "www" in "http://www...." how Google reads your robots.txt file, etc.

Google beta tests Google Apps for Your Domain, a new web-based service meant to rival Microsoft Office. Currently includes Gmail, Google Talk, Google Calendar, and Google Page Creator. Will probably soon include an online word processor and spreadsheet program. Not advised for those who don't want to share all their corporate data with Google; the company reserves the right to terminate any account anytime.

Pay-per-clicks Google, Yahoo, Microsoft, Ask, and LookSmart form the Click Measurement Working Group to create a standardized auditing and certification process, in the hopes of reducing click fraud.

Yahoo Site Explorer tool now allows webmasters to submit RSS feeds, and notify Yahoo automatically when they update a site. It also lets them know when Yahoo's spider last visited a site. Webmasters may now download a file containing indexing and linking information for a site, such as how many inbound links it has, and where they're coming from.

MSN's ContentAds, a contextual advertising program, begins offering its services to select customers.

AOL inadvertently releases personally identifying information on some of the 500,000 users whose 20 million queries were part of a data set provided to researchers for evaluation. Since each search query can be matched to a unique numerical user ID, and some searches included personally identifying information, those users were exposed.

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