Search Engine Reports - September 2007

Search Engine Reports

September, 2007
Google has begun to monetize YouTube by displaying ads at the bottom of videos played there.

Yahoo seems to be trying to catch up with Google in the area of click fraud protection, launching a Traffic Quality Center to inform users of Yahoo Search Marketing what they are doing to prevent it, and allow users to report suspected click fraud.

Yahoo adds a URL rewriting tool to Yahoo Site Explorer, so that hard-to-spider dynamic URLs can be rewritten on their system.

Microsoft unrolls their version of AdSense, allowing advertisers to publish ads on others' sites.

A new feature has arrived at Google Adwords - the "Campaign Optimizer." It reviews your account and offers a list of recommendations to help you improve it. A first look suggests that these recommendations can be quite helpful, and will probably gain the user more clicks. Some of these clicks may be more cost-effective than before, while others will just cost more. Proceed with caution.

Google Maps makes it easier for webmasters to add maps to their websites. Now, all you have to do is cut and paste a few lines of HTML code.

Microsoft has begun testing a feature similar to Google's Webmaster Central.

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