Search Engine Reports

Search Engine Reports

July, 2008
Google announces an agreement with Yahoo that will allow Yahoo to serve Google ads up alongside Yahoo ads in Yahoo search results.

Is the brain drain at Yahoo a sign of improvements to come, or a catastrophic loss? Eight top executives depart.

Microsoft Live Expo, once expected to dominate where Craigslist thrives, will be shut down on July 31st, in an effort to allow Live.com to focus on their core search business.

Microsoft acquires Powerset, a still-growing semantic search engine, in the hopes of improving Live.com's relevance.

Microsoft acquires Navic, a company that offers targeted cable television advertising.

Google, Yahoo, and Microsoft have collaborated to define a robots exclusion protocol (REP). It's not perfectly consistent, though; Google supports three directives that the others don't; Yahoo and MSN support one that Google doesn't.

Log in to your Google account to see the changes to Google Trends. Now you can see numbers, not just the relative volume, of keyword searches.

Google Adwords introduces Ad Planner in beta mode. With it, Adwords advertisers can better-research sites on the Google content network for their ads. You can enter a URL and find related sites. Or you can enter the demographic data of your target audience for a list of websites your targets are likely to visit. Then you can sort the results by category and unique visitors, among other qualifiers.

Google Adwords now factors download time into the Quality Score of your destination pages.

Adwords Editor 6.0 has been released, but the amount of time it takes some users to download stats from the online account to Adwords Editor is prohibitive. You may want to wait until Google has had a chance to work out the bugs.

Ask joins Microsoft and Yahoo (but not Google) in adding a link to their privacy policy on their home page.

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