Usability and Navigation Expert

Usability & Navigation
If your website is easy to use, visitors are more likely to stay at the site, learn more about your product or service, and convert - request information or make a purchase. Therefore, the usability of your website is extremely important to the success of your online venture.

Navigational menus are a key component of usability. If the user isn't sure where to click, or which links lead to what sort of information, they will grow frustrated and leave. The ideal navigation menu conveys both the breadth and depth of information offered by the site without overwhelming the user.

To build a website that is easy to navigate and use, the webmaster must have a strong grasp of information architecture. They must be able to organize information hierarchically into cohesive groups and find a way to present that information as simply as possible. Naming links intuitively and adhering to navigational standards are just a few hallmarks of good navigational design.

A usability expert may also review your entire site, providing objective feedback and recommendations based on their experience. For example, they may tell you that your e-mail newsletter violates industry "opt in" standards, that the PDF of your catalog downloads too slowly, or that it might be best to provide an alternate image for those who view your Flash-based home page without Flash installed in their browser. This feedback comes with recommendations for change, organized by importance and cost-effectiveness.

In short, a usability and navigation specialist can organize and present the content of your website in a way that is easy to understand and use. By engaging a usability and navigation expert, you will likely increase your conversion rate, and, in turn, your sales.

For objective feedback and recommendations from an experienced usability and navigation expert, contact me today.

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Testimonials

"Karyn helped us achieve number one rankings in the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline

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TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.

DID YOU KNOW
that 60-80% of online users find products and services via search engines?

DID YOU KNOW
that search engine optimization is widely known as the most cost-effective form of web marketing?

Specializing in search engine optimization, pay-per-click & Internet marketing strategy
for cost-effective web design & e-commerce solutions, since 1999.