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Selected Examples
SEO |
E-commerce |
Usability & Navigation |
Web Development
Graphic Design |
Pay-Per-Click |
Web Marketing Reports
When evaluating these examples of my work, please keep in mind that many of
these web sites are maintained in-house. Often companies outsource major
projects such as the initial build, second-wave revisions, search
engine optimization and e-commerce
programming. Afterward, they take over the day-to-day maintenance. What you see
today may show some of the ongoing changes made by in-house staff to keep their
sites up-to-date.
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Search Engine Optimization
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ErgoStoreOnline.com
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- complete web build
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added to existing e-commerce solution
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keyword research
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search engine optimization
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search engine submissions
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BEFORE
about 200
visitors/month |
AFTER
about 9,000
visitors/month |
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Within 5 months of my optimizing this website, the site traffic
multiplied by a factor of 45, and the site owner earned 5 times in
gross profit what she paid for SEO and graphic design. Top
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E-commerce |
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DressingToThrill.com
Top
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- consulting
- minimal graphic design, primarily for usability
- copywriting
- e-commerce
- search engine optimization
- search engine submission
- pay-per-click (TBA)
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Usability and Navigation |
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MilitaryCases.com
Top |
- consulted on site-wide revisions
- re-organized content and navigation for better usability
- copywriting
- search engine optimization
- provided HTML templates of new design and navigation to in-house
developer for use in building out the site
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Web Marketing Reports
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Over the past few years, I have
written 14 comprehensive web marketing reports, ranging from 15-50 pages in
length, for companies of all sizes and types. I have also written
mini-reports that focus on one specific problem. When you request a web
marketing report from Karyn Wergland Web Marketing, you may expect a report
that examines such topics as:
- the amount and source of your existing traffic
- your potential for increasing traffic from search engines
- the cost-effectiveness of the marketing tactics generating your
existing traffic
- the projected ROI of other tactics in comparison to those existing
methods
- your competitor's positioning in search engines
- your tracking methods, so that you can use them to refine your
marketing tactics based on what actually works, and thus improve
your ROI
- the usability and navigation of your website, both of which contribute
to conversion rate
- and so on
Every report includes a discussion of the issue at hand, followed by
recommendations for change. You determine the level of inquiry, which in
turn determines the amount of time I spend on it, and, therefore, the price.
For a custom web marketing plan that will identify obstacles to your success
online and provide actionable solutions, please
contact me today. |
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Testimonials
"Karyn helped us achieve number one rankings in
the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline
More Testimonials
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TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.
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DID YOU KNOW
that 60-80% of online users find products and services via search engines?
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DID YOU KNOW
that search engine optimization is widely known as
the most cost-effective form of web marketing?
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