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Prices
When pricing any job, I take four things into account:
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the site owner's plans and goals
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the strengths and weaknesses of the existing site
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cost-effectiveness of potential solutions
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the budget the owner has to work with.
Hourly rates can only go so
far in helping you get an idea of how much the work will cost, but they
may be useful as a baseline comparison with other web design and marketing vendors. More helpful
may be the following sample estimates. These are not "packages" you can
choose. They are sample estimates that may help give you an idea of what a
typical job might cost. Remember, it is always possible to begin with a
small job, let it pay for itself, and come back for more later on. For web design
prices specific to your needs, please
contact me for a quote.
Sample Estimates
Minimal Job at Standard Rates
A small business owner whose static, six page website is "friendly" to
search engines at the code level and needs no web design services per se, only search engine optimization
services, might expect to pay $500 for initial consulting, which serves as
a roadmap to the entire job; $1800 to optimize the website for 20 key
phrases; and $700 for submission to search engines, for a total of $3,000.
The search engine submission fee varies as the number of relevant search
engines rises and falls; these days, it takes less time because the
human-edited directories are less important.
$500 Initial Consulting
$1800 Search Engine Optimization
details
$700 Submission and Follow Up
details
$3,000 Total
Moderate Job at Standard Rates
A mid-sized company with a 15 page website whose code obstructs search
engines might expect to pay $700 for initial consulting, which serves as a
roadmap to the entire job; $2000 for a web marketing plan; $3150 to optimize the website for
35 key
phrases; $1900 for search engine friendly HTML code revision and inclusion
of SEO in the website (or just $700 if they have an in-house webmaster who
can work from a template); and $700 for submission to search engines, for
a total of $8,450. (The search engine submission fee varies as the number
of relevant search engines rises and falls.)
$700 Initial Consulting
$2000 Web Marketing Plan
$3150 Search Engine Optimization
$1900 HTML
$700 Submission and Follow Up
$8,450 Total
Comprehensive Job at Standard Rates
A large company with a dynamic website whose architecture and code
obstructs search engines might expect to pay $900 for initial consulting,
which serves as a roadmap to the entire job (this cost may be deducted if
the next item - a web marketing report - is included); $2975 for a comprehensive web marketing
plan; $1000 for consulting specific to removing architectural and
code-level obstructions and optimizing the website structurally for
inclusion and positioning in search engines; $6250 to optimize the
website for 70 key phrases; $775 for an HTML template their in-house
webmaster can use when including SEO in the website; $700 for submission
to search engines; and $1850 to launch a comprehensive pay-per-click
campaign in Yahoo Search Marketing (formerly known as Overture), Google Adwords,
and MSN, for a total
of $14,150. (The search engine submission fee varies as the number of
relevant search engines rises and falls.)
$900 Initial Consulting (deduct this if
web marketing plan is selected)
$2975 Web Marketing Plan
details
$1000 Consulting on Architectural & Code-Level Obstructions
$6250 Search Engine Optimization
details
$775 HTML template
details
$700 Submission and Follow Up
details
$1850 Comprehensive Pay Per Click Campaign
details
$14,450 Total
Contact me today for an estimate on web
design, development, and marketing
services!
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Testimonials
"Karyn helped us achieve number one rankings in
the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline
More Testimonials
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TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.
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DID YOU KNOW
that 60-80% of online users find products and services via search engines?
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DID YOU KNOW
that search engine optimization is widely known as
the most cost-effective form of web marketing?
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