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Specializing in search engine optimization, pay-per-click & Internet marketing strategy, for web design & e-commerce solutions. Since 1999.

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Web Development
Web development is an umbrella term meant to encompass all tasks related to building or maintaining a website. This can mean building a site from scratch, editing or revising a website, planning future changes, and so on. Depending on your site, skills needed range from HTML to graphic design to dynamic programming - the list goes on. Since graphic design and e-commerce are discussed elsewhere in this site, this discussion is limited primarily to HTML.

From time to time you may need to add, revise, or retire a page from your website. This may involve changing text, rearranging the layout, and/or optimizing a new image for faster download. This requires the same eye for detail that you would expect from someone handling your print advertising.

Typically, graphic design is delivered as an image file. It must then be replicated as a web page, using individual images, text, and HTML. An experienced web developer knows how to replicate this exactly. An experienced web developer also knows how to provide a consistent appearance across various browser/platform combinations. Otherwise, it may look different in Internet Explorer for the Mac than it does in Internet Explorer for PC (for example) or Netscape Navigator for PC.

The ability to overcome these challenges should not be a selling point - it should be expected - but the truth is that many developers have trouble in these areas, particularly with cross-browser work. When you're shopping for a web developer, you should look for one who has mastered these issues, as well as the basics: spelling, grammar, punctuation; cascading style sheets (CSS); hyperlinks that work; an ability to add to a page without skewing the layout; etc.

By engaging a professional web development company, you ensure that your website will present a professional appearance. Because I specialize in search engine optimization and web marketing, I can also suggest the inclusion of search engine tactics at the optimum time - when the web page or web site is being conceived and built. I can also make sure that your website is built in a way that is open to search engines at the architectural and code level. Streamlining this with web development is more efficient than adding it on somewhere down the road.

Since 1999, I have provided professional web development services. For a website whose appearance and functionality are at their best, contact me today.

 

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   Testimonials

"Karyn helped us achieve number one rankings in the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."

Patty Englebaugh
President
Ergostoreonline

More Testimonials

 

TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.

 

DID YOU KNOW
that 60-80% of online users find products and services via search engines?

 

DID YOU KNOW
that search engine optimization is widely known as the most cost-effective form of web marketing?


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 Web Marketing  ·  Boston, MA   ·  617-879-1730  ·   

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Specializing in search engine optimization, pay-per-click & Internet marketing strategy
for cost-effective web design & e-commerce solutions, since 1999.

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