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More About Pricing
As you begin to look into web design prices and web marketing rates, you will find that there is quite a range. This range
depends, primarily, on four factors:
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geography
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overhead
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experience
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quality
Geography
Operating costs vary from city to city and state to state. Some people
prefer to work with someone who is located near them. Others say that
geography is not a factor, and seek out designers located in lower-cost
locations. Overhead
Larger companies have greater overhead. You may only need a simple
website, but their prices are structured to support a team of high-end
programmers. Smaller agencies may have to outsource the occasional task,
but web page design prices are set to support a smaller overhead. Experience &
Quality
It's quite possible to find a student or an intern to build a simple
website for a relatively low price, as web design prices for a web page or
two built by a beginner are minimal. In my experience, I have found
that people who have done this end up sacrificing something in
accountability and results. (There are very few mistakes which are
irreversible, but I can think of at least one which can have a
lasting impact on your online business, whether you are a
tiny company or a Fortune 500: an uninformed submission to Yahoo or Open
Directory. This must be handled by a web marketing professional.)
Everybody needs to start somewhere, but unless you have an in-house
staff of developers to train your student/intern, you may sacrifice your
professional online image to the learning experience. It may be less
costly in the long run to find a professional to handle the job. In my
experience, it seems that you get what you pay for. The challenge lies
in determining whether you are paying for more or less than you need. If
you need professional results, you will probably have to find a
professional to do the job. My prices are set at the lower- to median
end of the national range. Consider geography, overhead,
experience and quality when evaluating vendor prices. Top
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Testimonials
"Karyn helped us achieve number one rankings in
the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline
More Testimonials
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TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.
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DID YOU KNOW
that 60-80% of online users find products and services via search engines?
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DID YOU KNOW
that search engine optimization is widely known as
the most cost-effective form of web marketing?
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